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The sixth of the 10 things not to do to achieve your goals is not forgetting who you are.
- Don’t include “shoulds” – do things because you have an appreciation for the benefit to be gained or the pain to be avoided that is associated with the goal
- Don’t obsess over the bull’s eye – give yourself a range to shoot for instead of a single point. In addition to the target, identify a lesser amount that you would be pleased with. At the same time establish what you would consider a stretch goal.
- Don’t “try” anything - write your goals in a way that identifies the actions you will take, not what you will try to do. In the words of the wise Jedi master, Yoda, “Do or do not … there is no try.”
- Don’t focus on other people – if your goal is dependent upon others, re-write it to only include the action you can directly control.
- Don’t ignore your past performance - if you haven’t been able to accomplish something in th past, it’s not reasonable to expect high performance. Take baby steps if you need to and giant leaps when that is appropriate
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Don’t forget who you are
There is no perfect list or set of goals that is absolutely right for everyone. How much exercise do you need? It depends. How much water should you drink? It depends. What is the perfect weight? It depends. How many customers should you have? It depends. How much revenue growth is appropriate? It depends. How much money is needed? It depends.
What do these things depend on? They depend upon you and your situation. Elite athletes staying on top of their game need more exercise than the reasonably fit person just trying to maintain their weight. If you sweat a lot, dehydrate easily, or live in an arid climate, you may need greater amounts of water. Businesses selling widgets at $10 a piece need more customers than consultants who charge their clients thousands of dollars per project. The maturity of your industry and the available cash you have to invest will affect your revenue targets. The amount of money you need is based on your preferences and choices around lifestyle.
Your goals, objectives, likes and dislikes, passions, finances, skill set, and competencies will all play a role in crafting the right set of goals for you. Not taking these things into consideration, or worse, merely copying someone else’s goals, is not a set up for success. Realistically consider what is appropriate for you and your situation if you want to succeed.
The rest of the list
7. Don’t be vague
8. Don’t be negative
9. Don’t forget about the long-term
10. Don’t forget about the tactics
The fifth of the 10 things not to do to achieve your goals is to ignore your past performance.
- Don’t include “shoulds” – do things because you have an appreciation for the benefit to be gained or the pain to be avoided that is associated with the goal
- Don’t obsess over the bull’s eye – give yourself a range to shoot for instead of a single point. In addition to the target, identify a lesser amount that you would be pleased with. At the same time establish what you would consider a stretch goal.
- Don’t “try” anything - write your goals in a way that identifies the actions you will take, not what you will try to do. In the words of the wise Jedi master, Yoda, “Do or do not … there is no try.”
- Don’t focus on other people – if your goal is dependent upon others, re-write it to only include the action you can directly control.
-
Don’t ignore your past performance
While every day is a new start and you are not a slave to your past, understanding and acknowledging your past performance can prove very valuable in understanding the probability of achieving your new goals. If, in the past, you have been able to consistently excel in the area in which you are setting your goal, then maybe it’s time to do a little stretching. Pick a target that is more challenging than you normally would.
If, on the other hand, you have not had much success in a particular area in the past, then it makes more sense to be conservative with your goal. Let’s take blogging for example. If you have set social media goals in the past and have not been able to Tweet or write an article more than once every other week, it is not realistic to set a goal to write a daily blog post. Weekly posting may be a more realistic goal. Once you can do that consistently, then revise your goal to do it more frequently.
The rest of the list
- Don’t forget who you are
- Don’t be vague
- Don’t be negative
- Don’t forget about the long-term
- Don’t forget about the tactics
Tags: achieve your goals, goals
The fourth of the 10 things not to do to achieve your goals is to not focus on other peopl
- Don’t include “shoulds” – do things because you have an appreciation for the benefit to be gained or the pain to be avoided that is associated with the goal
- Don’t obsess over the bull’s eye – give yourself a range to shoot for instead of a single point. In addition to the target, identify a lesser amount that you would be pleased with. At the same time establish what you would consider a stretch goal.
- Don’t “try” anything – write your goals in a way that identifies the actions you will take, not what you will try to do. In the words of the wise Jedi master, Yoda, “Do or do not … there is no try.”
-
Don’t focus on other people
It is very tempting and often a subtle nuance often overlooked, to include the actions of others in your goal setting. However, setting goals around others’ behavior is not too effective and can even be demotivating.
Setting a goal of having someone – a student, child, co-worker, employee – learn something is an example of a goal that focuses on other people. I cannot do anything about their learning. If they choose not to pay attention, study the material, do the homework, or in general not participate in the process, then you would have no control whatsoever over your ability to accomplish the goal. How frustrating.
If instead, you made their learning your objective and set engaging in good teaching practices as your goal, then you regain your control to affect the outcome. By checking your outcomes relative to your objective, you can modify your approach. You can also objectively measure your actions independent of other people’s actions to determine how well you did your part.
Here’s some food for thought – in business, how might setting a goal of increased revenue be inappropriately focused on other people?
The rest of the list:
- Don’t ignore your past performance
- Don’t forget who you are
- Don’t be vague
- Don’t be negative
- Don’t forget about the long-term
- Don’t forget about the tactics
Tags: achieving your goals, goals
The third of the things not to do to achieve your goals is to avoid crafting goals around what you will try to do.
- Don’t include “shoulds” – do things because you have an appreciation for the benefit to be gained or the pain to be avoided that is associated with the goal
- Don’t obsess over the bull’s eye – give yourself a range to shoot for instead of a single point. In addition to the target, identify a lesser amount that you would be pleased with. At the same time establish what you would consider a stretch goal.
-
Don’t “try” anything
Using the word “try” in your goals is the same as broadcasting a loud and clear message to yourself that you have no intention whatsoever of succeeding. If you were to ask someone whether they will have a specific assignment completed by noon tomorrow and they responded with, “I’ll try,” you would have almost no confidence that you would see the completed assignment by noon.
If, on the other hand, the person responded that they have blocked out what they believe to be a sufficient amount of time, have done all the background research they think in necessary, and have a college schedule to proof read the work by 9:30 in the morning, you’d think they were serious.
What’s the difference?
The difference is that the first person is communicating the doubt, the second is communicating what they are doing to increase the odds of success. You still don’t know that the second person is going to complete the assignment, but their internal messages are screaming that they intend to do everything possible to meet the deadline and to meet it with quality. They are focused on what they will do, not what they will try to accomplish.
In the words of the wise Jedi master, Yoda, “Do or do not … there is no try.”
The rest of the list
- Don’t focus on other people
- Don’t ignore your past performance
- Don’t forget who you are
- Don’t be vague
- Don’t be negative
- Don’t forget about the long-term
- Don’t forget about the tactics
Tags: achieving your goals, goals

- Image by Se7en Summits via Flickr
Accomplishing your goals can sometimes feel like climbing a Mount Everest – your confident you can start the journey strong but are less sure of your ability to finish. Paying attention to the following list of things not to do can greatly increase your chances of reaching the summit.
- Don’t include “shoulds” – do things because you have an appreciation for the benefit to be gained or the pain to be avoided that is associated with the goal
- Don’t obsess over the bull’s eye – give yourself a range to shoot for instead of a single point. In addition to the target, identify a lesser amount that you would be pleased with. At the same time establish what you would consider a stretch goal.
- Don’t “try” anything - write your goals in a way that identifies the actions you will take, not what you will try to do. In the words of the wise Jedi master, Yoda, “Do or do not … there is no try.”
- Don’t focus on other people – if your goal is dependent upon others, re-write it to only include the action you can directly control.
- Don’t ignore your past performance – if you haven’t been able to accomplish something in the past, it’s not reasonable to expect high performance. Take baby steps if you need to and giant leaps when that is appropriate.
- Don’t forget who you are – take your likes, preference, life purpose, etc. in to account when crafting your goals.
- Don’t be vague – be specific enough in your wording so that you can clearly determine whether or not the goal has actually been met.
- Don’t be negative – write you goals with the desired accomplishment in mind, not the behavior you want to stop. For example, target the weight you would like to be instead of the number of pounds you want to loose.
- Don’t forget about the long-term – keep your long-term vision and goals in mind when crafting the short term ones. Break longer-term goals down, if need be, to ensure you make progress against those.
- Don’t forget about the tactics – be clear about what you need to do to accomplish the goals. Increasing revenue is a good goal but how are you going to do it – more sales calls, higher prices, more marketing. Map out the tactics and set targets for those as well.
Tags: achieving your goals, goals
Yesterday, we started our journey through a list of things not to do in order to achieve your goals. We started by going deeper in understanding our motives than merely setting goals because we should. Today, we move on to our second don’t.
- Don’t include “shoulds”
-
Don’t obsess over the bull’s eye
There are very few things in life can be predicted with absolute certainty months in advance. Given that why do we think it reasonable to set goals with absolute certainty build in to an inherently uncertain process. This negates any progress made unless the specific target is achieved. People often set weight loss goals (I’ll get to why this structure is something not to do in a later post in this series.) If you set out to loose 35 pounds and only lose 32 did you fail? Of course not. So why not build yourself some slack in your goal setting.
In business, forecasting is a common practice and every well run business has one. These are used by boards to evaluate the performance of the CEO and by banks to evaluate the health of the companies to which they lend money. CEOs aren’t necessarily deemed poor performers and companies are not necessarily considered high risk if they don’t hit their budgeted number. Based upon past experience, there is usually some margin of error allowed – perhaps 5-10% depending upon the type of business.
Learning from this practice, goals should have a target – something equivalent to the weight you would like to hit or number placed in the budget – and a minimally acceptable number based upon past performance. This minimal number should require some level of effort and make you feel as though have had to work for it. It is not intended to be a sand bag or cop out but a realistic goal that symbolizing accomplishment.
Just a minimum level and target are not sufficient. Goals can be de-motivating if accomplished too easily. If 35 pound is your targeted weight loss, what would it be like to reach 50 pounds. A 10% increase in revenue seems doable, but a 25% increase would be phenomenal. Go ahead and think about what an ultimate stretch goal might be. Raymond Aaron call this the Outrageous goal in his MTO system that teaches these principles.
The whole point of this don’t – not obsessing over the bull’s eye – is to give yourself a range to motivate yourself for any real progress you make towards your ultimate goal and to keep you motivated enough to shoot for phenomenal success.
The rest of the list
- Don’t “try” anything
- Don’t focus on other people
- Don’t ignore your past performance
- Don’t forget who you are
- Don’t be vague
- Don’t be negative
- Don’t forget about the long-term
- Don’t forget about the tactics
Tags: achieving your goals, goals
Every year people set goals and every year people fail to achieve the goals they set. I think this is called insa
nity – doing the same things the same way and expecting different results.
The fact of the matter is that goal setting has a tremendous impact on your ability to achieve your desired success levels in business and in life. What is important is to do so in a way that is likely to garner results that are worth the effort. I know all the studies that show that by just writing your goals down you are more likely to accomplish them. Poorly written goals are better than none, so anything you do will be positive.
However, the phenomenally successful don’t just leave it up to chance. Writing their goals down is something they all do – yet the list of things they don’t do makes a world of difference. Over the next 10 days, we’ll cover one of ten things the phenomenally successful don’t do in order to achieve their goals. Here is day 1: (Just to give you an idea of where we’re headed, I’m sharing the whole list now.)
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Don’t include “shoulds”
When your list of goals is loaded with things you “should” do, it is highly unlikely that you will stay motivated long enough to accomplish them. In your personal life exercise is an example of a goal that many people set because they think they should do it. Once you become an adult, it is hard to consistently engage in activities merely because you should. A great example that is prevalent in business conversations today is the feeling that you should be using social media.
Many companies start to establish a presence but have no real staying power and therefore yield few results.A better alternative is to dig a little deeper into why you would be compelled to engage in the activity and identify both the benefits you would gain from achieving the goal and the pain you would endure for not achieving it. Having lots of energy and fitting into your favorite close may be some of the benefits you would gain from exercising. Having to live on medication and needing to skip some of your favorite activities might be some of the pain you would have to endure.
With social media, understanding exactly how you would benefit from the engagement will not only keep you more motivated but cause you to focus on more strategic activities that are linked to your success than you might otherwise do. Instead of trying to gain lots of friends – regardless of whether or not they are in your target market – is less interesting than building your reputation as an expert in your field. Since experts have an easier time selling than those that have not earned the trust of anyone, this type of activity should lead to increased revenue as well.
The rest of the list
- Don’t obsess over the bull’s eye
- Don’t “try” anything
- Don’t focus on other people
- Don’t ignore your past performance
- Don’t forget who you are
- Don’t be vague
- Don’t be negative
- Don’t forget about the long-term
- Don’t forget about the tactics
What are some of the “shoulds” that you have wrestled with in the past? How might you set goals in those areas differently this year?
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- New Year’s Resolutions You Can Keep (prweb.com)
- Getting More Done In 2010 (slideshare.net)
Tags: achieving your goals, goal

- Image by DavidErickson via Flickr
Many people are aware that their businesses should have multiple streams in income so that if something happens – say that one really big contract is reduced or eliminated all together – they and their businesses can still survive. In today’s business environment, with so much marketing being done on the internet, traffic plays a huge role in generating income.
It is just as important to have the multiple streams of traffic to your website(s) as it is to have multiple streams of income.
In a recent post on ProBlogger.com, Darren Rowse answered the question What to Do When Your Search Rankings Drop. One of the points he makes is to ensure that ALL of your traffic isn’t coming from Google or any other one source. This is akin to having all of your revenue coming from a single contract.
A good rule of thumb used by many consultants to analyze the health of a company is to asses the quality of the revenue. For most companies, if more than 30% of the revenue is coming from any one customer, the revenue is discounted because a 30% drop in revenue can be devastating.
Some good questions for you to consider are:
- How much of your revenue is dependent upon traffic from any one source or strategy?
- What would happen if the largest stream of traffic were to suddenly go away?
- What can you start doing today to reduce your dependence, and thereby improve the quality of your revenue?
Related articles by Zemanta
- Moving From Tragic To Strategic Marketing (slideshare.net)
- Google Accounts for 6% of All Internet Traffic (readwriteweb.com)

- Image by Getty Images via Daylife
I wonder just how long it is going to take before the Black Friday frenzy comes to an end. It really is the ultimate insult to and manipulation of the consumer, but everyone is so caught up they don’t even notice.
There was a time when Thanksgiving was about giving thanks and spending quality time with family during an extended weekend. I know the day after Thanksgiving has been a huge shopping day since the origins of the Macy’s Thanksgiving Day Parade back in the 1920s. But it never seemed to dominate the holiday and our good thinking before.
Somehow along the way, sellers of high priced electronics started offering deals that lured sensible people out of their beds during the wee hours of the morning on a day off. Other retailers have followed suite and the shopping mayhem is widespread. Back in the 60′s, the term Black Friday was first used to describe the headaches the police had to endure to with all of the shoppers clogging the busses, streets, and stores in the downtown areas. It wasn’t a very favorable term.
More recently, it is used to describe the time when retailers go from being in the red, unprofitable, to being in the black, profitable. What a huge feat of marketing genius. Let’s be completely transparent with our motives in the marketing messages. Let’s not focus on the benefits to the consumer (which is not really our top priority at this point), but instead let them know that we are pulling out every trick we can think of to get them, in herd-like fashion, to bring us pockets full of money on one day so we can turn a profit. Let’s call it “Give Me All Your Money so I can Make a Profit Day.” No, that’s too long. How about “Black Friday.”
Now that the crowds are well trained to show up, there seems to be a growing dissatisfaction with the new “holiday.” First, it’s not safe for everyone. In recent years there have been hospitalizations of pregnant women and even deaths as a result of mob-like stampedes to get the few ridiculously low priced items used to lure everyone into the stores. (Retailers have started to issue numbers to the people waiting in line to curb this behavior.)
Second, people are annoyed that there are only a few ridiculously low priced items used to lure them into the stores. If your odds of being lucky enough to give the retailer your money for the promotional item are scarcely greater than playing the lottery, it may be easier to stay in bed and shop on the internet.
Now that sounds like a great idea – getting consumers to shop from the comfort of their own homes (or at work if that is more convenient.) We could call that Cyber Monday.
Tags: BlackFriday, customer perspective, CyberMonday, Thanksgiving

- Image by juhansonin via Flickr
When starting a new business, most people can only think of all the challenges and disadvantages they have relative to established players. Here is a helpful blog post written for new software companies that I think is true for all companies.
Tags: Small business, Start Up





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