7 Things Not to Do the Achieve Your Goals – The Overview

Everest-073
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Accomplishing your goals can sometimes feel like climbing a Mount Everest – your confident you can start the journey strong but are less sure of your ability to finish.  Paying attention to the following list of things not to do can greatly increase your chances of reaching the summit.

  1. Don’t include “shoulds” – do things because you have an appreciation for the benefit to be gained or the pain to be avoided that is associated with the goal
  2. Don’t obsess over the bull’s eye – give yourself a range to shoot for instead of a single point.  In addition to the target, identify a lesser amount that you would be pleased with.  At the same time establish what you would consider a stretch goal.
  3. Don’t “try” anything -  write your goals in a way that identifies the actions you will take, not what you will try to do.  In the words of the wise Jedi master, Yoda, “Do or do not … there is no try.”
  4. Don’t focus on other people – if your goal is dependent upon others, re-write it to only include the action you can directly control.
  5. Don’t ignore your past performance – if you haven’t been able to accomplish something in the past, it’s not reasonable to expect high performance.  Take baby steps if you need to and giant leaps when that is appropriate.
  6. Don’t forget who you are – take your likes, preference, life purpose, etc. in to account when crafting your goals.
  7. Don’t be vague – be specific enough in your wording so that you can clearly determine whether or not the goal has actually been met.
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2nd of 7 Things Not to Do to Achieve Your Goals

Yesterday, we started our journey through a list of things not to do in order to achieve your goals.  We started by going deeper in understanding our motives than merely setting goals because we should.  Today, we move on to our second don’t.

  1. Don’t include “shoulds”
  2. Don’t obsess over the bull’s eye

    There are very few things in life can be predicted with absolute certainty months in advance.  Given that why do we think it reasonable to set goals with absolute certainty build in to an inherently uncertain process.  This negates any progress made unless the specific target is achieved.  People often set weight loss goals (I’ll get to why this structure is something not to do in a later post in this series.)  If you set out to loose 35 pounds and only lose 32 did you fail?  Of course not.  So why not build yourself some slack in your goal setting.

    In business, forecasting is a common practice and every well run business has one.  These are used by boards to evaluate the performance of the CEO and by banks to evaluate the health of the companies to which they lend money.  CEOs aren’t necessarily deemed poor performers and companies are not necessarily considered high risk if they don’t hit their budgeted number.  Based upon past experience, there is usually some margin of error allowed – perhaps 5-10% depending upon the type of business.

    Learning from this practice, goals should have a target – something equivalent to the weight you would like to hit or number placed in the budget – and a minimally acceptable number based upon past performance.  This minimal number should require some level of effort and  make you feel as though have had to work for it.  It is not intended to be a sand bag or cop out but a realistic goal that symbolizing accomplishment.

    Just a minimum level and target are not sufficient.  Goals can be de-motivating if accomplished too easily.  If 35 pound is your targeted weight loss, what would it be like to reach 50 pounds.  A 10% increase in revenue seems doable, but a 25% increase would be phenomenal.  Go ahead and think about what an ultimate stretch goal might be.  Raymond Aaron call this the Outrageous goal in his MTO system that teaches these principles.

    The whole point of this don’t – not obsessing over the bull’s eye – is to give yourself a range to motivate yourself for any real progress you make towards your ultimate goal and to keep you motivated enough to shoot for phenomenal success.

    The rest of the list

  3. Don’t “try” anything
  4. Don’t focus on other people
  5. Don’t ignore your past performance
  6. Don’t forget who you are
  7. Don’t be vague

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7 Things Not to Do to Achieve Your Goals

Every year people set goals and every year people fail to achieve the goals they set.  I think this is called insanity – doing the same things the same way and expecting different results.

The fact of the matter is that goal setting has a tremendous impact on your ability to achieve your desired success levels in business and in life.  What is important is to do so in a way that is likely to garner results that are worth the effort.  I know all the studies that show that by just writing your goals down you are more likely to accomplish them.  Poorly written goals are better than none, so anything you do will be positive.

However, the phenomenally successful don’t just leave it up to chance.  Writing their goals down is something they all do – yet the list of things they don’t do makes a world of difference.  Over the next few weeks, we’ll cover one of seven things the phenomenally successful don’t do in order to achieve their goals.  Here is the first one: (Just to give you an idea of where we’re headed, I’m sharing the whole list now.)

  1. Don’t include “shoulds”

    When your list of goals is loaded with things you “should” do, it is highly unlikely that you will stay motivated long enough to accomplish them.  In your personal life exercise is an example of a goal that many people set because they think they should do it.  Once you become an adult, it is hard to consistently engage in activities merely because you should.  A great example that is prevalent in business conversations today is the feeling that you should be using social media.

    Many companies start to establish a presence but have no real staying power and therefore yield few results.A better alternative is to dig a little deeper into why you would be compelled to engage in the activity and identify both the benefits you would gain from achieving the goal and the pain you would endure for not achieving it.  Having lots of energy and fitting into your favorite close may be some of the benefits you would gain from exercising.  Having to live on medication and needing to skip some of your favorite activities might be some of the pain you would have to endure.

    With social media, understanding exactly how you would benefit from the engagement will not only keep you more motivated but cause you to focus on more strategic activities that are linked to your success than you might otherwise do.  Instead of trying to gain lots of friends – regardless of whether or not they are in your target market – is less interesting than building your reputation as an expert in your field.  Since experts have an easier time selling than those that have not earned the trust of anyone, this type of activity should lead to increased revenue as well.

    The rest of the list

  2. Don’t obsess over the bull’s eye
  3. Don’t “try” anything
  4. Don’t focus on other people
  5. Don’t ignore your past performance
  6. Don’t forget who you are
  7. Don’t be vague

What are some of the “shoulds” that you have wrestled with in the past?  How might you set goals in those areas differently this year?

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Multiple Streams of Income (Traffic)

Videolicious.tv Search Engine Traffic 05/22/09...
Image by DavidErickson via Flickr

Many people are aware that their businesses should have multiple streams in income so that if something happens – say that one really big contract is reduced or eliminated all together – they and their businesses can still survive.  In today’s business environment, with so much marketing being done on the internet, traffic plays a huge role in generating income.

It is just as important to have the multiple streams of traffic to your website(s) as it is to have multiple streams of income.

In a recent post on ProBlogger.com, Darren Rowse answered the question What to Do When Your Search Rankings Drop.  One of the points he makes is to ensure that ALL of your traffic isn’t coming from Google or any other one source.  This is akin to having all of your revenue coming from a single contract.

A good rule of thumb used by many consultants to analyze the health of a company is to asses the quality of the revenue.  For most companies, if more than 30% of the revenue is coming from any one customer, the revenue is discounted because a 30% drop in revenue can be devastating.

Some good questions for you to consider are:

  • How much of your revenue is dependent upon traffic from any one source or strategy?
  • What would happen if the largest stream of traffic were to suddenly go away?
  • What can you start doing today to reduce your dependence, and thereby improve the quality of your revenue?
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