In the recent newsletter that Association Trends™ published, there was an article titled “Social media and how it’s changing associations.” This article focused on the theme of the recent ASAE 2012 Technology Conference, which was how to integrate a social media strategy into an association’s corporate culture. Social continues to be a growing trend, and it is starting to pick up in popularity among associations.

This trend should not come as a surprise since associations are perfect candidates for online communities built via social media.  A group of people with a common interest, that come together regularly to achieve a purpose and to establish relationships.  That is the definition of a community – and probably a pretty good definition of an association as well.

Click here to read the full article how associations should plan to use the Ant’s Eye View levels of engagement to move through Telligent’s social ecosystem layers.