Nov
24

Finding Your Niche on Facebook

Cecilia on November 24th, 2009

While many people are using Facebook for social purposes, small business owners are trying to use it for business purposes.  Having clear goals and a strategy for engaging in social media for business purposes is important.  On Facebook, there is an opportunity to grow connections to people in your targeted niche.  The following video covers [...]

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Nov
18

Considering the Customer’s Perspective in Marketing

Cecilia on November 18th, 2009

When designing marketing messages and campaigns, the whole point is to encourage consumers to purchase your products or services.  However, most marketing efforts miss the mark because the focus is in the wrong place.  Instead of thinking about your product and services and what you want to share about them, thinking about the customer’s perspective [...]

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