http://www.ceciliaedwards.com All Things Strategy - Some of Them Social Tue, 31 Jan 2012 12:27:15 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.ceciliaedwards.com/2009/11/finding-your-niche-on-facebook/ http://www.ceciliaedwards.com/2009/11/finding-your-niche-on-facebook/#comments Tue, 24 Nov 2009 11:54:10 +0000 Cecilia http://www.ceciliaedwards.com/?p=188 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { width: 50%; padding-top: 1px; } #bottomcontainerBox .buttons { float: left; margin: 4px 4px 4px 4px; } While many people are using Facebook for social purposes, small business owners are trying to use it for business purposes.  Having clear goals and a strategy for engaging in social media for business purposes is important.  On Facebook, there is … Continue reading →]]> http://www.ceciliaedwards.com/2009/11/finding-your-niche-on-facebook/feed/ 0 http://www.ceciliaedwards.com/2009/11/considering-the-customers-perspective-in-marketing/ http://www.ceciliaedwards.com/2009/11/considering-the-customers-perspective-in-marketing/#comments Wed, 18 Nov 2009 22:50:55 +0000 Cecilia http://www.ceciliaedwards.com/?p=175 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { width: 50%; padding-top: 1px; } #bottomcontainerBox .buttons { float: left; margin: 4px 4px 4px 4px; } When designing marketing messages and campaigns, the whole point is to encourage consumers to purchase your products or services.  However, most marketing efforts miss the mark because the focus is in the wrong place.  Instead of thinking about your product … Continue reading →]]> http://www.ceciliaedwards.com/2009/11/considering-the-customers-perspective-in-marketing/feed/ 0