http://www.ceciliaedwards.com All Things Strategy - Some of Them Social Wed, 18 Apr 2012 19:20:35 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://www.ceciliaedwards.com/2012/04/how-communities-allow-you-to-profitably-scale-your-customer-support/ http://www.ceciliaedwards.com/2012/04/how-communities-allow-you-to-profitably-scale-your-customer-support/#comments Wed, 18 Apr 2012 19:19:35 +0000 Cecilia http://www.ceciliaedwards.com/?p=497 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { width: 50%; padding-top: 1px; } #bottomcontainerBox .buttons { float: left; margin: 4px 4px 4px 4px; } Customer support is a very common use case for online communities, because, if done correctly, there are tremendous benefits that can be gained.  Just think, when your customers have an issue, what better way is there to build a better … Continue reading →]]> http://www.ceciliaedwards.com/2012/04/how-communities-allow-you-to-profitably-scale-your-customer-support/feed/ 0 http://www.ceciliaedwards.com/2012/03/the-point-of-the-pilot-is-to-purchase-the-software/ http://www.ceciliaedwards.com/2012/03/the-point-of-the-pilot-is-to-purchase-the-software/#comments Thu, 22 Mar 2012 23:56:06 +0000 Cecilia http://www.ceciliaedwards.com/?p=489 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { width: 50%; padding-top: 1px; } #bottomcontainerBox .buttons { float: left; margin: 4px 4px 4px 4px; } The buying process for software sometimes includes some type of trial or pilot to verify that it will meet your intended business need. This process usually comes after there has been a considerable amount of research, and perhaps involved conversation … Continue reading →]]> http://www.ceciliaedwards.com/2012/03/the-point-of-the-pilot-is-to-purchase-the-software/feed/ 0 http://www.ceciliaedwards.com/2012/02/what-mcdonalds-can-teach-you-about-taking-your-online-community-global/ http://www.ceciliaedwards.com/2012/02/what-mcdonalds-can-teach-you-about-taking-your-online-community-global/#comments Tue, 14 Feb 2012 22:08:45 +0000 Cecilia http://www.ceciliaedwards.com/?p=463 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { width: 50%; padding-top: 1px; } #bottomcontainerBox .buttons { float: left; margin: 4px 4px 4px 4px; } McDonald’s sell french fries but it doesn’t sell onion rings.  Why? There is an urban legend that says Ray Kroc’s first beloved sweetheart was killed when a huge burlap sack full of onions fell on her and smothered her. From … Continue reading →]]> http://www.ceciliaedwards.com/2012/02/what-mcdonalds-can-teach-you-about-taking-your-online-community-global/feed/ 0 http://www.ceciliaedwards.com/2012/01/whats-good-for-the-company-is-good-for-you/ http://www.ceciliaedwards.com/2012/01/whats-good-for-the-company-is-good-for-you/#comments Tue, 31 Jan 2012 12:08:48 +0000 Cecilia http://www.ceciliaedwards.com/?p=453 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { width: 50%; padding-top: 1px; } #bottomcontainerBox .buttons { float: left; margin: 4px 4px 4px 4px; } As I was flying to Chicago the other day, I experienced two things that really made me stop and question whether people really understand the economics of the companies that they rely on to provide them a paycheck and a living. I … Continue reading →]]> http://www.ceciliaedwards.com/2012/01/whats-good-for-the-company-is-good-for-you/feed/ 0 http://www.ceciliaedwards.com/2012/01/10-ways-to-1-your-community-this-year/ http://www.ceciliaedwards.com/2012/01/10-ways-to-1-your-community-this-year/#comments Thu, 19 Jan 2012 22:50:32 +0000 Cecilia http://www.ceciliaedwards.com/?p=442 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { width: 50%; padding-top: 1px; } #bottomcontainerBox .buttons { float: left; margin: 4px 4px 4px 4px; } Long before there was Google+, the concept of +1 was used to address the topic of extraordinary customer service.  In 1993, Ken Blanchard and Sheldon Bowles wrote Raving Fans: A Revolutionary Approach to Customer Service.  In Raving Fans, Blanchard and … Continue reading →]]> http://www.ceciliaedwards.com/2012/01/10-ways-to-1-your-community-this-year/feed/ 0 http://www.ceciliaedwards.com/2012/01/beware-members-can-hijack-your-community-if-you-dont-do-these-5-things/ http://www.ceciliaedwards.com/2012/01/beware-members-can-hijack-your-community-if-you-dont-do-these-5-things/#comments Fri, 13 Jan 2012 12:23:35 +0000 Cecilia http://www.ceciliaedwards.com/?p=435 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { width: 50%; padding-top: 1px; } #bottomcontainerBox .buttons { float: left; margin: 4px 4px 4px 4px; } A Best Practice of World Class Communities is to Encourage Ownership of the Community by Members One of the strategies Telligent encourages for building World Class Communities is to encourage a level of ownership of the community by its members. … Continue reading →]]> http://www.ceciliaedwards.com/2012/01/beware-members-can-hijack-your-community-if-you-dont-do-these-5-things/feed/ 0 http://www.ceciliaedwards.com/2011/12/an-obvious-fit-for-online-communities-associations/ http://www.ceciliaedwards.com/2011/12/an-obvious-fit-for-online-communities-associations/#comments Tue, 20 Dec 2011 12:26:25 +0000 Cecilia http://www.ceciliaedwards.com/?p=428 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { width: 50%; padding-top: 1px; } #bottomcontainerBox .buttons { float: left; margin: 4px 4px 4px 4px; } In the recent newsletter that Association Trends™ published, there was an article titled “Social media and how it’s changing associations.” This article focused on the theme of the recent ASAE 2012 Technology Conference, which was how to integrate a social media strategy into … Continue reading →]]> http://www.ceciliaedwards.com/2011/12/an-obvious-fit-for-online-communities-associations/feed/ 0 http://www.ceciliaedwards.com/2011/12/pride-prejudice-and-social-media/ http://www.ceciliaedwards.com/2011/12/pride-prejudice-and-social-media/#comments Mon, 05 Dec 2011 15:22:08 +0000 Cecilia http://www.ceciliaedwards.com/?p=422 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { width: 50%; padding-top: 1px; } #bottomcontainerBox .buttons { float: left; margin: 4px 4px 4px 4px; } Over the past year I have been adding some of the classics to my reading list.  The book I finished most recently is Pride and Prejudice by Jane Austen.  One of the things most striking about the book is the … Continue reading →]]> http://www.ceciliaedwards.com/2011/12/pride-prejudice-and-social-media/feed/ 0 http://www.ceciliaedwards.com/2011/11/business-basic-still-supported-by-classic-strategy-frameworks/ http://www.ceciliaedwards.com/2011/11/business-basic-still-supported-by-classic-strategy-frameworks/#comments Tue, 08 Nov 2011 12:16:00 +0000 Cecilia http://www.ceciliaedwards.com/?p=375 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { width: 50%; padding-top: 1px; } #bottomcontainerBox .buttons { float: left; margin: 4px 4px 4px 4px; } Someone on LinkedIn recently posted a question on whether  “our strategic models (such as McKinsey, BCG, standardized indicators, . . .)” are outdated.  The person wanted to know if there were some keys to give new meaning to strategic thinking … Continue reading →]]> http://www.ceciliaedwards.com/2011/11/business-basic-still-supported-by-classic-strategy-frameworks/feed/ 0 http://www.ceciliaedwards.com/2011/11/cmswire-building-great-enterprise-2-0-communities/ http://www.ceciliaedwards.com/2011/11/cmswire-building-great-enterprise-2-0-communities/#comments Sun, 06 Nov 2011 11:34:26 +0000 Cecilia http://www.ceciliaedwards.com/?p=355 Continue reading →]]> http://www.ceciliaedwards.com/2011/11/cmswire-building-great-enterprise-2-0-communities/feed/ 0