Community Design: An Important Element in Building a World Class Community

How does peer support and social identity relate to building a community? These two elements are what researchers believe are likely motivations for continued community participation among users. While gathering information is often a key driver for initially getting members to a community, this is not what will keep them coming back and becoming active participants. When launching a successful community, companies need to act more like facilitators than as dictatorial owners. Listen to what the users like and want, then play the facilitating role as they build and grow the community.

So now, let’s talk objectives. With any new venture, whether it is starting a new social media network to try to become the next start-up sensation or something as simple as creating a new app for the iPhone – you have to have an objective.

Read the entire post on the Telligent blog.

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Planning for the User’s Second Visit is Necessary for Building a World Class Community

Second visit to communityBuilding a world class community requires that you plan for the user’s second visit. Users will come the first time to have a specific information need met. They will come back a second and subsequent time if they can engage in community activities.

When companies are launching communities, they need to think beyond the initial visit and think about how they can ensure that users come back again. They need to figure out how they can allow visitors to see that there are other people that they can engage with around their common interest and that there are people with whom relationships can be formed with over subsequent visits. All communities, even those with a primary business objective of providing customer support, should have the same goal of repeat visits – even when everything related to the product or service is fine.

Read the entire post on the Telligent blog.

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CMSWire: 9 Characteristics of a Successful Branded Online Community

In this CMSWire article, Barb Mosher, managing editor and senior writer, spoke with me about research pertaining to world class communities that Rob Howard, Telligent Founder and CTO, and I conducted earlier this year. As an outcome of the research, Telligent identified 9 characteristics of successful communities and in this article an overview of each one is given. The article also touches on other key community topics such as starting with the basics, ROI pertaining to your community and ensuring that an individual comes a second time. Read the full article here.

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Your community’s blueprint should include a picture of success

Community successHow do you define success? Depending on who you ask that question to, success may have a different meaning. If you ask a bakery magazine publisher, the response may be that success is measured by the number of subscriptions. If you ask the museum curator, their success may be measured by the number of visitors that enter their doors each day.  Truthfully, it’s different for every person, every company and every industry.

However, when it comes to building world class communities, success is more than just a goal for the number of members you would like to see in the community or the number of page views you would like to get.

Read the entire post on the Telligent blog.

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Get your sewing needle out–it’s time to weave community objectives into the core of your company

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Business objectives are a key aspect to any company. Therefore, it is important to keep in mind that business objectives for a community must be established at a strategic level within the organization. The more aligned your community’s business objectives are to the company’s overall objectives and value proposition, the greater the potential for benefit and return.

Now you may be thinking to yourself, how exactly can your company identify powerful business objectives for the community? A focus on a few essential questions is helpful:

  • How can online community support your company’s differentiators?
  • What are the top strategic objectives of the senior leadership in your company?
  • What are the company’s core values?

Read the entire article on the Telligent Blog

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7th of the 7 Things to Not to Do to Achieve Your Goals – Don’t be vague

keys-to-smart-goal-setting-mind-map

Image by jean-louis zimmermann via Flickr

The seventh of the 7 things not to do to achieve your goals is to be vague.

  1. Don’t include “shoulds” – do things because you have an appreciation for the benefit to be gained or the pain to be avoided that is associated with the goal
  2. Don’t obsess over the bull’s eye – give yourself a range to shoot for instead of a single point.  In addition to the target, identify a lesser amount that you would be pleased with.  At the same time establish what you would consider a stretch goal.
  3. Don’t “try” anything -  write your goals in a way that identifies the actions you will take, not what you will try to do.  In the words of the wise Jedi master, Yoda, “Do or do not … there is no try.”
  4. Don’t focus on other people – if your goal is dependent upon others, re-write it to only include the action you can directly control.
  5. Don’t ignore your past performance -  if you haven’t been able to accomplish something in th past, it’s not reasonable to expect high performance.  Take baby steps if you need to and giant leaps when that is appropriate
  6. Don’t forget who you are – take your likes, preference, life purpose, etc. in to account when crafting your goals
  7. Don’t be vague

There are a host of reasons not to be vague in your goal setting.  First, goals are intended to provide some sort of guidance or prioritization for where you will spend your time.  A goal that is not clearly spelled out will fail to accomplish this.  Not only does it not provide you with a sense of knowing what to do, you also will lack a sense of what not to do.  This often leads to becoming extremely busy and non-effective at the same time.

Second, vague goals do not provide intrinsic motivation for you to accomplish them.  If you cannot articulate a clear and specific goal, your brain doesn’t know how to help you make progress towards it in the background.  In fact, you might just be sending your subconscious signals that you have little faith in your ability to accomplish anything specific.

And finally, vague goals usually aren’t clear enough for you to know when the goal has been accomplished.  This is how items can remain on your list of goals for years without any progress against them.  After awhile, you begin to ignore them completely and they lose any sense of value for being on your list in the first place.

If you aren’t going to craft a specific goal, you are better off not adding it to your list at all, lest its negative impact spill over into your other goals.

Instead, craft specific goals that will give you a sense of what you are specifically trying to accomplish – complete a specific 90 day exercise program versus get fit.  Ensure the goal provides sufficient motivation – respond to customer requests within 24 hours versus do a better job with customer service.  And make sure you have some way to determine whether the goal has been accomplished – have 6 months of cash reserves versus build some savings.

If you struggle with being specific with crafting the goal, you will struggle much more later when trying to accomplish it.  It’s better to put in the effort up front and get specific.

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6th of the 7 Things Not to Do to Achieve Your Goals – Forgetting Who You Are

The sixth of the 7 things not to do to achieve your goals is not forgetting who you are.

  1. Don’t include “shoulds” – do things because you have an appreciation for the benefit to be gained or the pain to be avoided that is associated with the goal
  2. Don’t obsess over the bull’s eye – give yourself a range to shoot for instead of a single point.  In addition to the target, identify a lesser amount that you would be pleased with.  At the same time establish what you would consider a stretch goal.
  3. Don’t “try” anything -  write your goals in a way that identifies the actions you will take, not what you will try to do.  In the words of the wise Jedi master, Yoda, “Do or do not … there is no try.”
  4. Don’t focus on other people – if your goal is dependent upon others, re-write it to only include the action you can directly control.
  5. Don’t ignore your past performance -  if you haven’t been able to accomplish something in th past, it’s not reasonable to expect high performance.  Take baby steps if you need to and giant leaps when that is appropriate
  6. Don’t forget who you are

There is no perfect list or set of goals that is absolutely right for everyone.  How much exercise do you need?  It depends.  How much water should you drink?  It depends.  What is the perfect weight?  It depends.  How many customers should you have?  It depends.  How much revenue growth is appropriate?  It depends.  How much money is needed?  It depends.

What do these things depend on?  They depend upon you and your situation.  Elite athletes staying on top of their game need more exercise than the reasonably fit person just trying to maintain their weight.  If you sweat a lot, dehydrate easily, or live in an arid climate, you may need greater amounts of water.  Businesses selling widgets at $10 a piece need more customers than consultants who charge their clients thousands of dollars per project.  The maturity of your industry and the available cash you have to invest will affect your revenue targets.  The amount of money you need is based on your preferences and choices around lifestyle.

Your goals, objectives, likes and dislikes, passions, finances, skill set, and competencies will all play a role in crafting the right set of goals for you.  Not taking these things into consideration, or worse, merely copying someone else’s goals, is not a set up for success.  Realistically consider what is appropriate for you and your situation if you want to succeed.

The rest of the list

7.  Don’t be vague

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5th of the 7 Things Not to Do to Achieve Your Goals – Ignoring Past Performance

The fifth of the 7 things not to do to achieve your goals is to ignore your past performance.

  1. Don’t include “shoulds” – do things because you have an appreciation for the benefit to be gained or the pain to be avoided that is associated with the goal
  2. Don’t obsess over the bull’s eye – give yourself a range to shoot for instead of a single point.  In addition to the target, identify a lesser amount that you would be pleased with.  At the same time establish what you would consider a stretch goal.
  3. Don’t “try” anything -  write your goals in a way that identifies the actions you will take, not what you will try to do.  In the words of the wise Jedi master, Yoda, “Do or do not … there is no try.”
  4. Don’t focus on other people – if your goal is dependent upon others, re-write it to only include the action you can directly control.
  5. Don’t ignore your past performance

    While every day is a new start and you are not a slave to your past, understanding and acknowledging your past performance can prove very valuable in understanding the probability of achieving your new goals.  If, in the past, you have been able to consistently excel in the area in which you are setting your goal, then maybe it’s time to do a little stretching. Pick a target that is more challenging than you normally would.

    If, on the other hand, you have not had much success in a particular area in the past, then it makes more sense to be conservative with your goal.  Let’s take blogging for example.  If you have set social media goals in the past and have not been able to Tweet or write an article more than once every other week, it is not realistic to set a goal to write a daily blog post.  Weekly posting may be a more realistic goal.  Once you can do that consistently, then revise your goal to do it more frequently.

    The rest of the list

  6. Don’t forget who you are
  7. Don’t be vague
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4th of 7 Things Not to Do to Achieve Your Goals – Focus on Other People

Look in the mirrorThe fourth of the 7 things not to do to achieve your goals is to not focus on other people.

  1. Don’t include “shoulds” – do things because you have an appreciation for the benefit to be gained or the pain to be avoided that is associated with the goal
  2. Don’t obsess over the bull’s eye – give yourself a range to shoot for instead of a single point. In addition to the target, identify a lesser amount that you would be pleased with. At the same time establish what you would consider a stretch goal.
  3. Don’t “try” anything – write your goals in a way that identifies the actions you will take, not what you will try to do. In the words of the wise Jedi master, Yoda, “Do or do not … there is no try.” 

  4. Don’t focus on other people

    It is very tempting and often a subtle nuance often overlooked, to include the actions of others in your goal setting.   However, setting goals around others’ behavior is not too effective and can even be demotivating.

    Setting a goal of having someone – a student, child, co-worker, employee – learn something is an example of a goal that focuses on other people. I cannot do anything about their learning. If they choose not to pay attention, study the material, do the homework, or in general not participate in the process, then you would have no control whatsoever over your ability to accomplish the goal.   How frustrating.

    If instead, you made their learning your objective and set engaging in good teaching practices as your goal, then you regain your control to affect the outcome.  By checking your outcomes relative to your objective, you can modify your approach.  You can also objectively measure your actions independent of other people’s actions to determine how well you did your part.

    Here’s some food for thought – in business, how might setting a goal of increased revenue be inappropriately focused on other people?

    The rest of the list:

  5. Don’t ignore your past performance
  6. Don’t forget who you are
  7. Don’t be vague
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3rd of 7 Things Not to Do to Achieve Your Goals – Don’t Try

There is no tryThe third of the 7 things not to do to achieve your goals is to avoid crafting goals around what you will try to do.

  1. Don’t include “shoulds” – do things because you have an appreciation for the benefit to be gained or the pain to be avoided that is associated with the goal
  2. Don’t obsess over the bull’s eye – give yourself a range to shoot for instead of a single point.  In addition to the target, identify a lesser amount that you would be pleased with.  At the same time establish what you would consider a stretch goal.
  3. Don’t “try” anything

    Using the word “try” in your goals is the same as broadcasting a loud and clear message to yourself that you have no intention whatsoever of succeeding.  If you were to ask someone whether they will have a specific assignment completed by noon tomorrow and they responded with, “I’ll try,” you would have almost no confidence that you would see the completed assignment by noon.

    If, on the other hand, the person responded that they have blocked out what they believe to be a sufficient amount of time, have done all the background research they think in necessary, and have a college schedule to proof read the work by 9:30 in the morning, you’d think they were serious.

    What’s the difference?

    The difference is that the first person is communicating the doubt, the second is communicating what they are doing to increase the odds of success.  You still don’t know that the second person is going to complete the assignment, but their internal messages are screaming that they intend to do everything possible to meet the deadline and to meet it with quality.  They are focused on what they will do, not what they will try to accomplish.

    In the words of the wise Jedi master, Yoda, “Do or do not … there is no try.”

    The rest of the list

  4. Don’t focus on other people
  5. Don’t ignore your past performance
  6. Don’t forget who you are
  7. Don’t be vague
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