This is habit number 4 in the series, The 4 Habits of Modestly Successful Entrepreneurs, following: 1) selling time for money, 2) working too hard, and 3) relying too much on data. These habits are the things that keep business success at a modest level.  Implementing business strategies to break these habits can propel entrepreneurs to phenomenal success.

Everyone is proud of the products or services they provide and thinks that everyone can benefit from using them.  This may be true, but in a world of finite resources, selling to everyone can present a real challenge to business growth.

Modest Success Habit #4 – Selling to Everyone

Most people have heard the advice around picking a niche market to focus on, but why is that advice routinely not followed.  Largely, because selling to everyone plays to some common fears held by many new entrepreneurs. Continue reading →